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Date : 2004-02-18

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Rating : 3.0

Reviews : 21

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The Future of Competition CoCreating Unique Value With ~ In The Future of Competition CoCreating Unique Value with Customers authors Prahalad and Venkat Ramaswamy begin by discussing how the measurement of value in companies and their products has been shifting rapidly in recent years

The Future of Competition CoCreating Unique Value With ~ Increasingly individual customers interact with a network of firms and consumer communities to cocreate value No longer can firms autonomously create value Neither is value embedded in products and services per se Products are but an artifact around which compelling

The Future of Competition CoCreating Unique Value with ~ As consumers become more informed connected and active with the ability means and motivation to take control of their interactions with companies companies move toward cocreating and codesigning unique experiences at critical points of interaction with consumers Prahalad and Ramaswamy 2003

The Future of Competition CoCreating Unique Value with ~ As a result the focus of innovation will shift from products and services to experience environments that individuals can interact with to coconstruct their own experiences These personalized cocreation experiences are the source of unique value for consumers and companies alike

The Future of Competition CoCreating Unique Value With ~ The future of competition cocreating unique value with customers User Review Not Available Book Verdict According to this turgid volume of business metaphysics dwindling profit margins caused by intensified competition a glut of commodity production and knowledgeable webempowered consumers will

The Future of Competition CoCreating Unique Value with ~ In The Future of Competition CoCreating Unique Value with Customers authors Prahalad and Venkat Ramaswamy begin by discussing how the measurement of value in companies and their products has been shifting rapidly in recent years

The Future of Competition ~ CoCreating Unique Value With Customers THE FUTURE OF COMPETITION THE SUMMARY IN BRIEF In a world of infinite choice instant gratification and unbounded opportunities for innovation why ask University of Michigan Business School professors Prahalad and Venkat Ramaswamy are companies still unable to

COCREATION EXPERIENCES THE NEXT PRACTICE IN VALUE CREATION ~ another For the patient it is the experience of cocreating with the doctor a modality of treatment that takes into account his or her peculiar circumstances WHAT COCREATION IS NOT • Customer focus • Customer is king or customer is always right • Delivering good customer service or pampering the customer with lavish customer service

Customer reviews The Future of Competition ~ I found The Future of Competition CoCreating Unique Value with Customers to be an insightful book that illustrated the paradigm shift that is occurring in the marketplace Traditionally a firms efforts to create value are mostly internal and focused on product enhancement In todays world that process is being challenged